Siouxsie Sioux | The Selvedge Yard

Jordan-– the sassy sado SEX clerk that would accomodate your purchase at the King’s Road Boutique.

Malcolm McLaren gets a lot of credit for carefully crafting The Sex Pistols’ schtick, sound, and look. His real-life partner and cohort in concocting, not only the look of The Sex Pistols, but the Punk movement at large was, as we all know– Dame Vivienne Westwood.

Her tartan bondage suits, leather studs, and shocking tees (I won’t get into the naughty bits) were the, eh-hem, uniform for the 1970’s punk movement that lashed-out against hygiene, authority, rules, corporate rock, and mainstream society as a whole. It was a cultural correction– a necessary reset that would inspire and create great music, art, and fashion to this day. It was quite a scene back then, with no shortage of characters in the Malcolm/Westwood mix– The Sex Pistols of course, as well as Siouxsie Sioux, and Chrissie Hynde, among others… oh, and of course Jordan. Oh my.

(Lt.) Jordan stands seductively in front of the King’s Road SEX boutique. (Rt.) McLaren & Westwood.

McLaren & Westwood’s SEX boutique on King’s Road in Chelsea started out in ’71 as a small record shop where McLaren and a friend peddled vinyl, magazines and rock memorabilia. It soon grew into Let It Rock– a hip “Teddy Boy” shop that sold used, as well as new fashions (designed by Malcolm’s school teacher gal-pal Westwood), that soon became all the rage for their creepers & pegged pants. It changed fashion direction in ’72 and was renamed Too Fast To Live, Too Young To Die until 1974, when it once again got a facelift.

Christened with 4 ft. tall hot pink foam letters mounted directly to the graffiti-covered storefront spelling-out the new shop’s namesake– SEX carried innovative and provocative fashions designed by Vivienne Westwood, as well as authentic bondage & fetish gear– creating a look called Punk. The list of names that frequented and/or worked at SEX reads like a “who’s who” of early Punk Rock history. Punk now had a name, a sound, and finally– an official shop, which would soon spawn imitators (BOY) ready to cash-in.