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Back then, Wrangler jeans (and Lee as well, for that matter) used the same double arcuate stitch design as Levi Strauss on the back pockets.  Tsk, tsk.  I like the Wrangler coin/watch pocket shape and stitching in the picture above.  It looks very clean and modern for it’s time.  Wrangler was button-fly up until 1947 when they introduced a new model- the 13MWZ zipper front.

Link to Wrangler Company History