Paul Stuart is a brand that has always fascinated me. They’re always very focused and true to who they are, unapologetically dandy, and have a very distinct flavor that is unmistakably Paul Stuart. The Phineas Cole label, with it’s new corner shop on Madison & 45th, comes at exactly the right time. It represents Paul Stuart speaking to the younger guy who wants a grownup alternative to the shrunken suit silliness that is Thom Browne, and many other’s, ilk. Phineas Cole is respectful to timeless style, but in a way that’s approachable and relevant for the younger guy.
Paul Stuart has always had a strong point of view, which has served them well. It isn’t for everyone, mind you. If you’re not well versed on the classics and the art of dressing, then you may be overwhelmed, or simply just not get it. For me, it’s like being a kid in a candy shop. I love what they stand for. After all, many brands have learned recently that if you do not stand for something– you will fall for anything.
And many of them have.