LEVI’S 501 DAY | CUTTING FROM A GREENER DENIM CLOTH

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If you had to pick just one article of clothing to represent pure American style– what would it be?  For me it would without a doubt be the Levi’s 501 jean without a doubt.  It embodies so much of this great country’s heritage– from tough prospecting roots, to a symbol of 1950’s teenage rebellion and everything in between– it’s a staple of everyday life, and at the same time a firmly established fashion icon that still inspires designers here and abroad.

Buying a new pair of 501’s has long been a ritual of love for me.  Going through the stack, looking for little signs that will lead me to the perfect pair– side belt loops stitched directly to the back-yoke seam, side seam spread wide to provide great wear ‘tracks’ down the road, maybe even a little hint of leg twist already apparent…

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levi strauss levi's 501 jean

The iconic Levi's shrink-to-fit 501 jean

 

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To celebrate this year’s 501 Day (on May 1st of every year) Levi’s is launching an organic update of the classic 1947 501 jean.  It’s a reflection of their ongoing commitment to move towards more humane and environmental practices for their workers and the planet.

From the San francisco Business Times–

For the world’s oldest and most iconic jeans maker, going green is about more than doing what’s right.

“In one way, it’s a matter of survival as a company,” said Michael Kobori, vice president of supply chain, social and environmental sustainability at Levi.

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denim prospecters miners


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