Thor Drake and the crew at See See Motor Coffee continue to raise the bar of creativity with the 21 Helmets show coming up this weekend at the Circuit of the Americas Moto GP in Austin, TX on display in the paddock. If you plan to attend, don’t miss it.
“This year we partnered with Bell Helmets to get 21 historic helmets. Drawing inspiration from those old 21 helmets, artists then customized 21 new designs for this year’s show.
Our original mission with the creation of 21 Helmets was to combine art and motorcycle safety in a way that had some cultural relevance. It’s been tested, tried and true, that motorcycle helmets are the one crucial piece of safety equipment that increase your chance of a healthy 2-wheeled lifestyle. What we saw happening was that people just bought factory designed color schemes on their lids. What we also noticed is that the good ol’ days of customizing the looks of your equipment to match the personalities of the riders had somewhat vanished.
This was the point we decided to host the first custom motorcycle helmet show. We thought 21 seemed like the right number that would be interesting and give a good range of design ideas. We reached out to 21 completely different-minded artists and asked them to design the helmet that would reflect any machine they could imagine.”
Thor Drake, See See Motor Coffee
The Selvedge Yard 