Horst A. Friedrichs | The Selvedge Yard

Denim Style — Participant at the 1st Annual Pendine Sands Hot Rod Races wearing Lee jeans. Photography © Horst Friedrichs

Horst A. Friedrichs’ thoughtful photographic curation of British style continues with his latest release Denim Style. The foreword written by Kelly Dawson, co-founder of Dawson Denim, traces the origin of denim (one of the world’s most honest, durable, and coveted fabrics) back over a thousand years ago to the dye houses of Japan, where the art of Aizome (dyeing with the fermented leaves of the indigo plant) began. The Japanese later learned to grow cotton and began weaving by hand. From there she traces the lineage of denim across France, Italy, and Britain. We so often think of denim as the quintessential American fabric, which for us it is, but many countries and cultures shared in the evolution and passion that gave us the fabric that has touched all of our lives. I mean really, who doesn’t have a favorite pair of jeans?

Leave a comment here about your favorite pair of jeans and I’ll select one submission that will receive a copy of Denim Style signed by Horst A. Friedrichs himself.

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I’m a big fan of Horst A. Friedrichs. (I have literally worn the cover off of my copy of Or Glory, 21st Century Rockers.) His style is about as far away as you can get from the balls-out vibe in a lot of today’s lifestyle photography (which I also obviously love). In Horst, there’s a strong sense of controlled curation in every stunning portrait. No minute detail escapes his critical eye. Every subject is perfectly directed (dressed, coiffed, posed) to evoke the desired mood. Horst is much more than a great photographer– he’s an artist imposing his masterful will upon the subject and setting to create lasting images that move you through their overall flawless composition. In Horst’s latest book Drive Style he dives into Britain’s rich & eclectic car culture, capturing amazing rare, historical, and custom automobiles alone or with their owners, drivers, and spectators. Keep reading to find out how you can win a free copy signed by Horst A. Friedrichs.