Denim Style — Participant at the 1st Annual Pendine Sands Hot Rod Races wearing Lee jeans. Photography © Horst Friedrichs
Horst A. Friedrichs’ thoughtful photographic curation of British style continues with his latest release Denim Style. The foreword written by Kelly Dawson, co-founder of Dawson Denim, traces the origin of denim (one of the world’s most honest, durable, and coveted fabrics) back over a thousand years ago to the dye houses of Japan, where the art of Aizome (dyeing with the fermented leaves of the indigo plant) began. The Japanese later learned to grow cotton and began weaving by hand. From there she traces the lineage of denim across France, Italy, and Britain. We so often think of denim as the quintessential American fabric, which for us it is, but many countries and cultures shared in the evolution and passion that gave us the fabric that has touched all of our lives. I mean really, who doesn’t have a favorite pair of jeans?
Leave a comment here about your favorite pair of jeans and I’ll select one submission that will receive a copy of Denim Style signed by Horst A. Friedrichs himself.
The Selvedge Yard 