James Hammarhead and the rad Hammarhead Industries ‘Ninety-Two’ Triumph Bonneville. –Image by © Jon Patrick
The last time I saw James Hammarhead and crew was at the Hammarhead x Dunderdon collaboration event at the Dunderdon SoHo shop– where he put the finishing touches on the 2008 Triumph Bonneville that he Hammarhead-ed to perfection. It was time to get to Philly and check out the new Hammarhead Industries shop that is taking shape nicely in Philly’s up-and-coming Fishtown. I was shocked– you couldn’t shake a stick in Fishtown without hitting a hardhat. The amount of rehab and construction happening is really inspiring to those who love Philadelphia and have been waiting for the sleeping giant, and the birthplace of our great nation, to arise from its slumber.
Hammarhead Industries is set right in the thick of it all– snuggly nestled-in on Frankford Avenue next to Lola Bean Cafe, and Stephen Starr’s new BBQ joint is opening soon within a stone’s throw. The Hammarhead Industries new shop is exactly what you’d expect– clean as a whistle, industrial in a modern sense, and all business. The front of the space is currently being readied for a retail installation where they’ll sell set-up shop for cash-and-carry wares. The large open center is where the bike-building magic will happen, and the back-end is command central. James showed me around, and we saw a few surprises and made a new friend, Sam, who’s new to the Hammarhead crew and a helluva guy.
James Hammarhead at their new Fishtown Philadelphia shop with the ‘Ninety-Two’ Bonneville that’s about to be crated. –Image by © Jon Patrick