If you had to pick just one article of clothing to represent pure American style– what would it be? For me it would without a doubt be the Levi’s 501 jean without a doubt. It embodies so much of this great country’s heritage– from tough prospecting roots, to a symbol of 1950’s teenage rebellion and everything in between– it’s a staple of everyday life, and at the same time a firmly established fashion icon that still inspires designers here and abroad.
Buying a new pair of 501’s has long been a ritual of love for me. Going through the stack, looking for little signs that will lead me to the perfect pair– side belt loops stitched directly to the back-yoke seam, side seam spread wide to provide great wear ‘tracks’ down the road, maybe even a little hint of leg twist already apparent…
The iconic Levi's shrink-to-fit 501 jean
To celebrate this year’s 501 Day (on May 1st of every year) Levi’s is launching an organic update of the classic 1947 501 jean. It’s a reflection of their ongoing commitment to move towards more humane and environmental practices for their workers and the planet.
From the San francisco Business Times–
For the world’s oldest and most iconic jeans maker, going green is about more than doing what’s right.
“In one way, it’s a matter of survival as a company,” said Michael Kobori, vice president of supply chain, social and environmental sustainability at Levi.
I had a blast “getting my Redd on” with friends at the Warwick Hotel today. The Haberdashery Show starts Saturday in NYC, so all of us “Redd extended family members” put in a fun day of folding shirts, dressing rigs and pinning boards to get ready for the event. It’s personally rewarding to be a part of something special like Robert Redd. I regret forgetting my camera, but Carol saved the day and snapped a few pics while we were setting up. The photo above was taken in the afternoon before we were completely done, but you’ll get the idea.
Known for their signature knit shirts in a breadth of color- Robert Redd has now expanded their product range to include sportshirts, sweaters and accessories that are sure to please diehard followers along with adding some new. Robert Redd is based in Charlottesville, VA and run by a couple of great guys- owner Robert Matheson and Eric Jones. It’s a brand that believes in telling their story through beautiful product more than selling you their mark- there are no logos on Robert Redd shirts. I know I’ve said this before, but they do a great knit shirt with a self-collar and open sleeve- The Charles.
Robert Redd is definitely a brand whose time has come– so you have my permission to get a Redd on for the ladies.
Link to Robert Redd “Charles” shirt
The S0510XX uses 100% Texas cotton which is famous for being a “rough” cotton due to it’s high amount of short fibers. Normally, the short fibers are removed to make a smoother fabric, but Samurai adds more short cotton fibers to make the yarn even rougher. The result is a yarn that is highly uneven in size, making the woven fabric very “slubby” (irregular). Moreover, while most jean manufacturers mix different cottons from various areas, Samurai uses only 100% Texas cotton in the S0510XX. Even the thread is made of 100% Texas cotton. This creates a jean that captures the essence and spirit of this tough Texas denim.
Like all Samurai jeans, the S0510XX uses 100% pure indigo with no fillers, using the maximum amount of indigo that the yarn can hold. Weighing in at 15 ounces, Samurai also maximized the tension of the weave, so that after washing, the denim actually becomes even more stiff and the weave even tighter resulting in a jean with unprecedented “atari” (fading).
Link to buy at Blue in Green