THE SELVEDGE YARD SHOP X FREE PEOPLE “VINTAGE LOVES” PHOTO SHOOT

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We are stoked and honored that the fine folks at Free People profiled The Selvedge Yard shop in New Hope, PA a few weeks ago. It was a blast working with the creative crew as they highlighted their FP Vintage Loves. Ali, their vintage buyer, has a great eye- and Carrie Yotter is such a gracious soul and wonderful Free People ambassador. Thank you to David & Ginger at America Designs for being our friends and vintage & interior collaborators. Thank you Michael Persico for the amazing photography, and the entire Free People team for making it an awesome day. Click thru to check out his shots…

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IRON & GLORY | BROOKLYN BORN, FOR THE LOVE OF MOTO CULTURE, CRAFT & TRADITION

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Iron & Glory stainless steel flask custom diamond-engraved for The Selvedge Yard, $40. Order HERE 

Richard Brandt is one fired-up, driven dude. Talking to him about his new venture, I could hardly get a word in edgewise. The former co-founder of Izola recently teamed-up with Creative Director Marnin Schwartz to launch their Brooklyn born brand Iron & Glory. As Richie tells it, the inspiration behind Iron & Glory is deeply rooted in their love of moto-culture, craft, & tradition. Both his grandfathers rode motorcycles, and it’s been a family thing ever since. In fact, a year or two ago Richie’s dad surprised the hell outta him by pulling out a few old black & white photos of Richie’s mom that he’d never seen before. Back in 1967 the young couple were on the road, and Richie’s dad spotted this motley crew of bikers on the side of the road and immediately pulled over. Somehow he talked these guys into an impromptu photo shoot, much to his wife’s surprise. That steely look in her eyes… it’s equal parts fear and loathing.

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THE SELVEDGE YARD x JEN MUSSARI COLLAB | THE FTW “FARE THEE WELL” T-SHIRT

The new Limited Edition TSY x Jen Mussari T-shirt collaboration paying homage to Bill Ray’s iconic, unpublished 1965 LIFE photo essay. It’s meant to convey the spirit of brotherhood & unity among riders with our positive spin on FTW = “Fare Thee Well” – as it’s about how riding frees you body and soul, and wishing good tidings to all! So whether you’re a Choppahead, cafe fan, on a CB350, super-bike, Sportster, or whatever– just do your thing with a smile on your face.

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Jen Mussari’s amazing original “Fare Thee Well” artwork

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American Apparel | 100% cotton T-shirt | made in USA | Awesome Dudes Printing

SHOP HERE

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THE NYC DISTINGUISHED GENTLEMAN’S RIDE

A DARK DAY FOR NEW YORK CITY | Story Chris Logsdon | Photographer Jason Goodrich

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2014 NYC Distinguished Gentleman’s Ride | Photo by Jason Goodrich @thejasongoodrich

A quiet Sunday morning on Greenwich Street in New York’s West Village is rudely awakened by the roaring sounds of the two-wheeled kind. It’s another sunny September day in 2013 as a large group of enthusiasts, dressed to the nines, don their motorcycles and set out to raise awareness for men’s prostate cancer. This is the Distinguished Gentleman’s Ride.

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THE SELVEDGE YARD x NORMAN PORTER CO. CONE SELVEDGE DENIM COLLABORATION

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I will always remember the day I met Mike & Dave Stampler at the Norman Porter studio in Philadelphia and they walked me through painstaking process of how they make their jeans. Sweating every detail, the immaculate sewing, reinforcing, bar-tacking, hand-hammering rivets, and the chunkiest (10 oz indigo chambray), cleanest pocket bags this side of anywhere. I’ve been in menswear for a long-ass time, so I’ve been to the rodeo before… I said, “So, you know you guys are totally over-engineering this thing, right?” Mike just stares at me and says, “Yes.” Me, “I fucking love it.” This is how you make a jean. Like a boss. #sorrynotsorry

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No detail was overlooked, no corners cut. This collaboration is one that I’m stoked and honored to be a part of. Some of Philly’s best artists stepped up to add their mastery, driven to do something cool just out of kindness. Mike Ski of True Hand Society Tattoos & Design in Fishtown drew and tattooed each leather patch by hand. He nailed the marriage of the TSY lightning bolt logo with Norman Porter’s snake, in my opinion. Jessie Jay (also of THS) jumped in to design the pocket bags for us that Pink Bike Ralph printed. It’s pretty cool how everyone was so humble and just came together to quietly celebrate the spirit and camaraderie of Philly design, craft & quality. It was an awesome thing to see everyone come together…for a jean. We are only making 13 pairs of these beauties… And when they’re gone, they are gone.

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THE BROTHERS BEHIND NORMAN PORTER CO. | PHILADELPHIA’S OWN HANDCRAFTED DENIM

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Pennsylvania born & bred, and true salt of the earth guys, Mike & Dave Stampler are the brothers behind Norman Porter Co. I reached out last year, asking if I could come down and see their Philly workshop. I was greeted with genuine smiles, a firm handshake, and a ton of passion for their craft. We’ve gotten to know each other, and I’ve grown to like poking around their place and shooting the shit with them from time to time. Everything in their studio has a purpose, history, and heart. I like that. I also find it fulfilling talking about the inspiration, design, materials, craftsmanship, repurposing of old machinery, and all the attention to detail that goes into everything they do. They are the epitome of “industrious little fuckers”. Their father was a mechanic. The boys grew up in the garage and were bestowed with a solid work ethic. Dad still doles out chores when they come visit. Knowing Mike & Dave now, it’s no surprise that Norman Porter Co. (named after their Grandfather) is all about utilizing the best quality materials and craftsmanship to create an honest product that stands the test of time. Quality is not some cliche tagline for them. It’s legit.

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“FLYIN’ HIGH IN OREGON” | RAY GORDON, STETSON & THE SEE SEE CREW GO NUTS

*HIPSTER ALERT* Ray Gordon and crew are back at it again! You call this working, Ray? Fucksake. Here’s a little behind-the-scenes film Ray shot with friends from Stetson, Hurst Racing Tires, and a couple of my favorite people in the world– Thor Drake, and Tori George at See See Motor Coffee.

“We went out and had one of the best days of our lives on Parsons Farm on Sauvies Island in Oregon. Yeah, it was a planned shoot but the fun was as authentic as it gets. It wasn’t a job. No money changed hands. Every summer I like to do a big self-promotion shoot. This was me being selfish and cramming all of my likes in one fun day. Incredible day with great friends! Thor & Tori from See See Motorcycles, Cody Adams from Hurst Tires, Kenny Wright from Motogalore,  Jimmy 2Bottles, Casey, Meredith, Charity and the Parson brothers, John and Paul who own the farm.” 

–Ray Gordon

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