“Style is one of those things that’s nearly impossible to define and even harder to quantify, but when you see someone with style nothing could be more obvious. These photographs and films were shot for FLAUNT magazine’s denim issue. I was looking to shoot a fashion story that had some movement, because to me style is about so much more than how you accessorize, it’s about how you move and how you carry yourself.

A while back I saw some shaky footage of some gals trick-riding at a rodeo and was really captivated by it. It was beautiful, strange, athletic and dangerous. That’s a pretty good starting point for interesting pictures, so earlier this year a small crew of us travelled to the Riata Ranch which is at the base of the Sierras in a small town called Three Rivers. There we shot some of the best trick riders on the planet dressed in an eclectic mix of denim, bondage gear, shearling, fur and leather. Thanks to everyone who helped out, the Riata Ranch Cowboy Girls and Flaunt.” 

-Scott Pommier

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Photographer/Director – Scott Pommier
Director of Photography – Greg Hunt
Producer – Whitney Staples
Stylists – JAK
Hair – Tara-Jean Mann
Makeup – Miriam Vuckich
Models – Rachel Russel (Next) Taylor Nichole (Next)
Stunts – The Riata Ranch Cowboy Girls
Photo/Video Assistants: Jack Belli, Anthony Allison

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