Thor Drake and the crew at See See Motor Coffee continue to raise the bar of creativity with the 21 Helmets show coming up this weekend at the Circuit of the Americas Moto GP in Austin, TX on display in the paddock. If you plan to attend, don’t miss it.

“This year we partnered with Bell Helmets to get 21 historic helmets. Drawing inspiration from those old 21 helmets, artists then customized 21 new designs for this year’s show. 

Our original mission with the creation of 21 Helmets was to combine art and motorcycle safety in a way that had some cultural relevance. It’s been tested, tried and true, that motorcycle helmets are the one crucial piece of safety equipment that increase your chance of a healthy 2-wheeled lifestyle. What we saw happening was that people just bought factory designed color schemes on their lids. What we also noticed is that the good ol’ days of customizing the looks of your equipment to match the personalities of the riders had somewhat vanished.

This was the point we decided to host the first custom motorcycle helmet show. We thought 21 seemed like the right number that would be interesting and give a good range of design ideas. We reached out to 21 completely different-minded artists and asked them to design the helmet that would reflect any machine they could imagine.”

Thor Drake, See See Motor Coffee

see see motor coffee 21 helmets austin

“For artists, canvases come in all shapes and forms . In the case of 21 Helmets, protective head gear for motorcyclists is the latest medium for creative minds to get expressive with.

Timed with the Red Bull Grand Prix of the Americas MotoGP race in Austin, Texas, Red Bull, See See and Bell Helmets have collaborated to give 21 artists from Texas a helmet to design. Their only limitation? Their imagination. Joining the group of artists is Chris Wood of Airtrix. The legendary motorcycle painter will design a commemorative Bell Star Carbon helmet paying tribute to the Lone Star State.

For those heading to the race, all of the works of art will be on display in an exclusive gallery in the paddocks of the Circuit of the Americas from April 11-13.”

See See Motor Coffee