We are slowly but surely closing in on world domination, TSY fans. First DETAILS, now The Cravats. Next on our agenda– the masculinization of the metrosexual menswear media at large. Line ’em up, we’ll knock ’em down. We are going to grow hair where it’s never been thought possible. We are going to get dirt under the nails of buttery soft hands up and down Spring Street. We are going to infiltrate the ranks and take over from the inside out.
Think I’m joking? Of course I am. Put first things first, is all I’m sayin’– like your life over your stuff, for starters. You want to fetishize over red chambray, Red Wings and other red hipster shit? Go right ahead. Nothin’ wrong with that. As for TSY— We are going anti-brand / pro-balls, baby. That’s right– live it. You are the brand.
Did McQueen make the Persols, or did the Persols make McQueen? Think anyone is drawing a parallel between you and McQueen because you’re wearing Persols? Just you. Promise– you’re the only one thinking it. Do you see what I’m sayin’? Take back your life. Make it about more worthwhile endeavors, and the style will follow. Style is a great complement to substance– but it sure the hell ain’t a substitute for it. There is no shortcut. Just a long line of wannabes. How you live your life is your brand.
Let the world feel the weight of who you are– they can worry about what you wore when you’re dead.
Thank y’all for your votes and support. Thank you EveryGuyed for the honor.
Here’s the ironic part– This is the 2nd time this year that TSY has won top honor in the “Best Menswear Blog” category. And always the response from fans is– “I didn’t know this was a ‘menswear’ blog?” And I’m twenty years in the menswear business.
That doesn’t bother me at all. In fact, I dig it. Life is about balance, and creativity is about pulling inspiration from different areas– not the same ol’ same ol’ all the time. What inspires me? Relentless human spirit and heart, the stitching on a motorcycle seat, the smell of gasoline, the patina of an old baseball glove, improvising with what you have, the fact that we’ll never have all the answers to life, watching my kids marvel at something I’ve come to take for granted– which causes me to rediscover and marvel at it all over again too. That’s a pretty good start.
Nowhere in there does it say Ralph Lauren or Tom Ford. It shouldn’t. You don’t stare at the sun to find it, you feel it around you. You experience it. You watch how it causes the grass to grow, and the paint to fade. You soak it in, live with it, and then let it seep out of you in ways that are natural, uncontrived, all your own. If you want to learn about menswear, start by living it. Not through a blog, but through your dreams and aspirations. Learn about art, and history, and mechanics, and music, and mankind. Learn it all– and then forget it.
Menswear at its best is when necessity, inspiration, and quality come together creatively in a way that’s all at once– a nod to the past, with an eye towards the future. Give me something I can use– that feels familiar, and shines like brand new, with a lil’ something unexpected. That’s what I say.
Honestly there are a lot of “menswear” blogs out there– many better than TSY for pure menswear-driven content. I could rattle off a list and you’d agree. But reading them bores me to tears. I don’t mean that as a putdown. See– nothing kills something faster than beating it to death. (Yes, that makes total sense– and yes I just made that up. Totally poured out, feels good. Carry on.) And the last thing I want to ever do here at TSY is beat anything to death. That’s why it feels like we’re flying by the seat of our pants sometimes– because we are. I like that feeling. Hope you do to. And you might learn a thing or two about menswear along the way. It’s all relevant. It’s all interconnected. It’s all good.
Thanks for coming along on the ride. If you’re reading this, maybe you’re a kindred spirit.