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EMBRACING AND CELEBRATING THE MODERN-DAY PIONEER SPIRIT OF AMERICA, LEVI’S FOLLOWED-UP THEIR SAN FRANCISICO PRINT SHOP WITH THE NYC PHOTO WORKSHOP @ 18 WOOSTER STREET IN SOHO AS PART OF THEIR “READY TO WORK” GO FORTH™ CAMPAIGN.  LOCAL ARTISTS, COMMUNITY GROUPS & NON-PROFITS WILL HAVE ACCESS TO THE STAFFED, PROFESSIONAL GRADE PHOTOGRAPHY STUDIO, COMPUTERS, AND PRINTING RESOURCES (PROVIDED BY ZAZZLE) TO CREATE WORKS THAT CAN BE EXHIBITED AND SOLD AT THE WORKSHOP THAT RUNS THROUGH DECEMBER 18TH, 2010.

IN SPEAKING WITH JOSH KATZ, HEAD OF COLLABORATIONS AT LEVI’S, IT’S CLEAR THAT THIS IS AN EARNEST AND ADMIRABLE EFFORT STEMMING FROM LEVI’S CORE BELIEF THAT BRANDS HAVE A CERTAIN OBLIGATION TO THE PEOPLE THAT WEAR THEM , TO SOLVE THEIR PROBLEMS THROUGH PRODUCTS, AND TO BE RESPONSIBLE MEMBERS OF THEIR COMMUNITY.  CUDOS, AGREED.

DEFINITELY CHECK IT OUT.  LEVI’S HELD NOTHING BACK, DOING AN AMAZING JOB.

MORE INFO AND A FULL CALENDAR OF EVENTS IS POSTED HERE

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RELATED TSY POSTS:

HISTORY OF DENIM THROUGH THE AGES | WESTERN WEAR GOES HOLLYWOOD

LEVI’S 501 DAY | CUTTING FROM A GREENER DENIM CLOTH

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