Paul Stuart is a brand that has always fascinated me. They’re always very focused and true to who they are, unapologetically dandy, and have a very distinct flavor that is unmistakably Paul Stuart. The Phineas Cole label, with it’s new corner shop on Madison & 45th, comes at exactly the right time. It represents Paul Stuart speaking to the younger guy who wants a grownup alternative to the shrunken suit silliness that is Thom Browne, and many other’s, ilk. Phineas Cole is respectful to timeless style, but in a way that’s approachable and relevant for the younger guy.
Paul Stuart has always had a strong point of view, which has served them well. It isn’t for everyone, mind you. If you’re not well versed on the classics and the art of dressing, then you may be overwhelmed, or simply just not get it. For me, it’s like being a kid in a candy shop. I love what they stand for. After all, many brands have learned recently that if you do not stand for something– you will fall for anything.
And many of them have.
I walked the store last week and was impressed. The differentiation between Phineus Cole and Paul Stuart is clear to me, and all-in-all looked great. I do believe I spotted a five-pocket casual bottom in the line, which is pretty standard fare these days, but feels a little pedestrian. That doesn’t mean it’s wrong, it’s just not my thing. Personally, I would like to see them redefine the sport trouser offering for today’s younger gent. I suspect they will come through with flying colors.
The space is just what you’d expect– very classic, updated Paul Stuart (read: lighter and brighter). Beautiful, leather parquet flooring and their signature herringbone on the walls and shelving are great touches of class. It would have been way too easy to pull out the wallet and do some serious damage– if there was anything in the wallet that is.
They say– “God is in the details” and there are details galore at Paul Stuart. Every stitch of clothing is an incredible custom piece of workmanship. It’s even a nice little treat to just stop in quickly for a new pocket square or two– the best anywhere. And stop with the square fold already– it’s done.
The light-ground tartan tie feels very fresh for Spring, and the peak lapel SB is a personal favorite.