I’m still not getting what I want from Brooks Brothers, and I’m starting to wonder if I ever will. Bring back the pure, unapologetic, timeless icons of American sportswear & clothing– make it fresh, get the fit right, and roll it out. It still feels too much like a European (Italian) interpreting classic American style. It has a very continental feel in these photos from WWD.
It comes off a little schmaltzy, in my book– like they have seen the look through pictures and books, but have not lived the life themselves– it feels detached. Stop using paintings as inspiration and get back in touch with the history and tradition of American dress at it’s best. Look at the footwear above, and the fullness and sheen of the tie is all wrong (and under the rugby knit of course, very cliche). Two cents more– Brooks Brothers should not be making a jean or casual five-pocket pant model of any sort. Someone, please dig into the archives and make it happen– for the sake of a once great and venerable American brand.
I don’t think the womenswear is working here. Too fussy, and in a bad ‘career separates’ kind of way. She needs to find her voice and be more aspirational.