I don’t have an issue with all the controversy surrounding Shepard Fairey these days– aside from his hypocrisy. The guy is simply a commercial graphic artist out to make a name for himself. In other words– a hired gun to assist corporations in promoting their brand’s goods and services. What Shepard Fairey has done from day one is re-brand icons in his own image. The fact that he is going after an Austin artist for appropriating one of his images for a parody does seem ironic and unfair though– seeing as how that’s how Fairey has lined his own pockets. I guess he’s just protecting his own brand. Let’s see if Fairey becomes the Nagel of our times. Wait, that may not be a fair comparison– original Nagels are still appreciating and coveted for their artistic worth and cultural relevance. Fairey may just end up as a parody of the Obama election and a bad fashion moment.
Shepard Fairey’s retrospective at Boston’s Institute of Contemporary Arts is sponsored by Levi’s® Brand because, says Robert Cameron, vice president of marketing for the Levi’s® brand:
Levi’s® collaboration with Shepard Fairey is the perfect fit. As original as Levi’s® jeans, Fairey is a groundbreaking innovator who has fast become a cultural icon.
To further the concept, Fairey and Levi’s® have renamedrebranded International Workers Day: