1950′s BRIONI ROMAN STYLE TAKES TINSELTOWN | SACKING IVY STYLE

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Tailor Nazareno Fonticoli & socialite Gaetano Savini founded one of Italy’s most iconic fashion brands in Rome, 1945.  The pair wanted a name that would evoke both the ultimate in luxury, as well as being short and memorable for the American, fashion-forward men they were targeting. They chose “Brioni” — a small island off the coast of Croatia (once owned by Italy), that was playground to the rich and famous.

Fonticoli’s sartorial skill and Savini’s social networking prowess proved to be a potent one-two punch that rocked the boxy Ivy League sack suit, and stuffy Savile Row, back on their heels.  Their reputation and legend grew strictly by word of mouth, as Hollywood’s biggest stars (Gary Cooper, Cary Grant, Henry Fonda, and John Wayne to name just a few) became faithful customers and highly visible spokesmen for Brioni– a brand that would not see the need or desire to advertise in the traditional sense until some 40+ years later.

Along the way, they set the gold standard by preserving and innovating the art of fine Italian tailoring. In 1978, Brioni opened what is now one of Italy’s most highly regarded tailoring schools– offering a four-year program that not only keeps Brioni’s own talent teeming, but also the world’s best fashion houses and clothiers.  Bravo!

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Brioni Roman Style S.p.A. co-founder, Gaetano Savini with handsome Hollywood icon, John Wayne.

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In 1960, the young tailor from Abruzzo and the entrepreneur from Umbria made their mark as the world’s ambassadors of Italian Sartorial excellence.  Brioni melded ancient sartorial principles with modern industrial organization, thus staying ahead of evolving fashion trends and technology. via

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MARILYN MONROE & MONTY CLIFT | HOLLYWOODS DENIM-CLAD MISFITS

The Misfits Marilyn Monroe

1960, Reno, Nevada — The cast, writer, and director of The Misfits. Montgomery Clift as Perce Howland, Eli Wallach as Guido, screenwriter Arthur Miller, director John Huston, Clark Gable as Gay Langland, and Marilyn Monroe as Roslyn Taber (and who had recently divorced Miller) — Image by © Underwood & Underwood

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There are certain films of the 1950s-60s that capture what I love best– Hollywood icons clad in cool denim.  The Wild One… Rebel Without a Cause… and the list goes on.  Wild, rebellious, good-looking misfits wreaking havoc on the mainstream squares– and doing it wearing denim all the while.  Yes.

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Marilyn Monroe Montgomery Clift The Misfits

Marilyn Monroe (in her Lee Storm Rider jacket) & Monty Clift (who wore Lee Riders jeans) in John Huston’s 1961 film The Misfits.

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Marilyn Monroe wore her fair share of denim back in the day– both onscreen and off.  In The Misfits, alongside costar Montgomery Clift, you see great Lee icons of denim history well worn by Hollywood’s finest. It’s an added bonus for a film that’s a true classic, and full of real-life  irony, sadness and loss of epic proportion– which just serves to add to my sentimental yearnings for this bygone Hollywood era.

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TRIED & TRUE STYLE | THE WHITE SHIRT

Montgomery Clift white shirt

Montgomery Clift

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Recently a certain reader took issue with my asserting the classic & indispensable style of the white shirt. And I quote–

“My God, How boring and predictable, a white shirt? Please… These rules are for men who don’t have a clue and just want to leave their house half decent without embarrassing themselves. This I don’t have a problem with, when it’s for convenience, comfort or not having to THINK at all about what to wear, but don’t confuse it with style.”

Huh…  Montgomery Clift– seeking convenience and comfort?  No, I don’t think so.  Errol Flynn– on a quest for decency and concerned with not embarrassing himself?  Somehow I don’t think he was all that worried about it, buddy.  Maybe Johnny Depp appeals to you more?  Bingo.  White shirt.

So let’s set the record straight once and for all–

The white shirt is for guys, what the little black dress is for our lady friends. It is absolutely a style icon in itself, and it can provide the perfect backdrop for the expression of style by letting it’s accompanying accessories sing.  Done.

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