HAMMARHEAD x DUNDERDON NYC | WEEK #1 — THE TRIUMPH TAKES SHAPE

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It was a great night at the Hammarhead x Dunderdon collaboration event — the first in a 3 week series of Thursday nights at the Dunderdon SoHo shop. In speaking with James Hammarhead about his bikes and design ethos, I was struck by this over-riding Germanic sense in his DNA that translates directly to his incredible bikes — strong, spare, focused, and above all functional. We cut the conversation when an internal clock in James’ head triggered that it was now time to get to business. He assembled the Hammarhead crew and the naked 2008 Triumph Bonneville, that will be morphed over the next 3 weeks into an original Hammarhead Industries creation, was wheeled-out right onto the sidewalk where James went to work cutting and cleaning-up the frame. James admitted that the design is more or less unfolding organically as the event and bike literally come to life over the the next few weeks at Dunderdon. It’s important to James that his work and his bikes be accessible, so he works hard to keep the price range to 15K-20K. In building a bike of this caliber at that cost it forces you to make everything count and to forgo the superfluous. Every inch of a Hammarhead Industries motorcycle is built with purpose in mind — bottom line. The result is an honest and capable motorcycle built for a rider, not a sissy-ass showroom.

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Hammarhead x Dunderon collaboration unveiled in SoHo, NYC — Image by Hammarhead Industries

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2008 Triumph Bonneville selected for this Hammarhead build — Image by Hammarhead Industries

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James Hammarhead lets sparks fly outside on the sidewalk outside of Dunderdon’s SoHo shop as he pares down the 2008 Triumph Bonneville’s frame — Image by Hammarhead Industries

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The scene outside Dunderon’s SoHo shop as the stage is set for James Hammarhead to get to work on the 2008 Triumph Bonneville frame — Image by Hammarhead Industries

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James Hammarhead lets sparks fly outside on the sidewalk outside of Dunderdon’s SoHo shop as he pares down the 2008 Triumph Bonneville’s frame — Image by Hammarhead Industries

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The Hammarhead x Dunderdon collaboration event in SoHo — Image by Hammarhead Industries

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Hammarhead Industries

Dunderdon

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One thought on “HAMMARHEAD x DUNDERDON NYC | WEEK #1 — THE TRIUMPH TAKES SHAPE

  1. These folks are moving a block away from us in Philly, couldn’t be more excited. We tried to sneak a few peeks underneath the garage door during a photo shoot last week. We were hoping to get invited in but probably looked a bit suspicious down on our hands and knees, drooling.

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