HOLLYWOOD’S INNOVATIVE KUSTOM KULTURE LEGEND | DEAN JEFFRIES

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Legendary painter, customizer, racer, and stuntman Dean Jeffries is one of those guys whose soft-spoken nature has allowed other, more self-promoting figures (read: George Barris, the Don King of Kustom Kulture) to steal a lot of his thunder.  Barris has tried to hire on Jeffries as an employee many times over the years, and Jeffries always rebuffed– preferring either to rent his own space, or work freelance.  Their histories are forever entwined, and the tales of rivalry, and particularly Barris’ trickery, are the stuff of legend.  Many of Dean Jeffries’ most recognized works (like the Monkeemobile, for one)– George Barris came behind and unrightfully claimed credit for them. It’s dumbfounding and downright sleazy– we’ll get to that later.

Dean Jeffries grew up immersed in Los Angeles auto culture– his dad was a mechanic, and next door to his dad’s garage was a bodyshop.  The young Jeffries was drawn to the creative expression allowed in bodywork over turning a wrench (“too greasy!”) like his ol’ man– the bodyshop became his hangout of choice.  After returning from the Korean War, he became buddies with another future legend of Kustom Kulture– Kenny Howard (AKA Von Dutch), and started pinstriping.

“We’d do freelance pinstriping on our own, then get together and hang out. I also worked during the day at a machine shop doing grinding. But pinstriping really took off then–I was painting little pictures and medallions on cars. My first job was pinstriping a boat. I didn’t have no shop back then. You were lucky if you got $5 for a whole car. If you got $25 in your pocket in a day you were King Kong. I thought it was great.” –Dean Jeffries

More than anything else, I’ll always remember Dean Jeffries for painting the infamous “Little Bastard” badge on the Porsche owned by his racing buddy– James Dean.

“For years Barris claimed he painted it– now he just says he can’t remember and somebody in his shop painted it. Sure. I used to bum around with James Dean. I wasn’t trying to be his movie friend. We just had car stuff between us. We hung out, got along together real bitchin’. But one day Dean asked me to paint those words on his car, and I just did it.” –Dean Jeffries

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Love this pic.  There’s the obvious knockout pinup, Carol Lewis (Dean Jeffries’ high school sweetheart in front of his ’47 Merc), posing for his pinstriping pleasure, but also check out Dean Jeffries’ paint box.  “The Modern Painter Has Arrived.” It’s an incredible piece of work in itself.

“The above shot comes from a publicity shoot done ironically, at Barris’ shop, with George behind the camera. Jeffries was just out of high school, and Barris tried to hire him, but Jeffries wanted to sub-contract to Barris, so Barris cleaned out a storage area in his shop, and Jeffries based himself out of there. Pretty slick on Barris’ part– he could grab Jeffries any time he wanted a striping job.” –Thanks to Irish Rich for the story on Carol Lewis.

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Carol Lewis’ custom 1956 Chevrolet– Dean Jeffries high school sweetheart.  –image via Kustomrama “It was Jeffries who was having dinner across the street from Barris’ shop when he spotted the smoke coming from the start of the disasterous Dec. ’57 Barris shop fire. He ran across the street and broke in, and managed to get Lewis’ 56 Chevy out of there before the flames got too out of control. Lewis’ Chevy was done in a similar style as Jeffries’ ’47 was.” –Irish Rich

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